Red’s is a US-based purveyor of handcrafted sunglasses that bridge classic American design and artisanal Italian craftsmanship.
From the beginning, we have been on the constant pursuit for the perfect pair of sunglasses. This has taken us on a journey across the globe to work with superior partners, allowing us to offer a premium quality product, handmade in Italy, at a fair price.
Our frames are produced from luxury-grade, eco-friendly Italian materials, giving each pair the durability, fit, weight and feel you want in a great pair of sunglasses. Red's are handmade in the foothills of the Alps by skilled artisans whose methods are steeped in tradition, precision and integrity.
At Red’s, our quest is to deliver sunglasses of the utmost quality at attainable prices, while channeling our passion for the heart and soul of American culture.
Our history…two University of Georgia roommates founded Red's in 2011, when they were unable to find luxury sunglasses at affordable prices, which also celebrated their American heritage and retained the quality only associated with Italian craftsmanship.
Our logo…honors one of our founders, who passed away unexpectedly when he drowned due to shallow water blackout. He was survived by his loyal dog 'Red'. We donate a portion of our profits to Shallow Water Blackout Prevention, a foundation established in his honor.